However, this year's Meow-Candy game had leveled up the intensity and competition between gamers like never before. For example, the yearly Finding Five Blessings for the Spring Festival and Raising Cat for last year's Double 11. Usually, mini games are Alibaba's seasonal trick to arouse people's holiday awareness and of course get them involved. In this year's Double 11 shopping festival - the most anticipated online sale for Chinese consumers, China's biggest online shopping platform Taobao has brought the infamous involution to the event, cunningly disguised as a fun game. This year's Double 11 shopping festival officially ended, leaving Taobao with a tarnished reputation and 540.3 billion GMV, as well as the end of yet another mini game of sweat and tears Posted on Novem1:49 pm Editor : Wang Boyuan With a small team, TechNode provides timely news and thoughtfully researched articles for worldwide readers interested in learning more about the Chinese tech industry.For Double 11, Taobao's in-house mini game once again wrecked people's nerves - PingWest English 中文įor Double 11, Taobao's in-house mini game once again wrecked people's nerves PDD went from 100 million yuan ($16 million) GMV a month in early 2016 to 4 billion yuan ($630 million) GMV a month by 2017, putting it in fourth place behind Alibaba, JD, and Vipshop.Īlthough Alibaba dismissed the speculations, the two services do share a similar demographics in users from third-to fourth-tier cities and the elderly. As of Feb 21, 2018, PDD ranks #3 overall in the Chinese iTunes app store ranking for free apps, after popular apps like Tik Tok (aka Douyin) and WeChat, and ahead of other shopping apps like Taobao. Pinduoduo (PDD) has filled in the gap and has recorded exponential growth over the past few years. Sometimes, the lower-end market, for which price is still a top concern, is ignored. With the economic growth, China’s e-commerce market is dominated by the concept of consumption upgrading, where people would like to pay more for quality products. We launched Taobao Tejia because there’s a huge user demand for cost-effective products,” said an Alibaba spokesperson to local media. Read More: Can China’s fastest growing e-commerce startup find similar success in Southeast Asia?Īlibaba dismissed the speculations.”The diversification of customer demands leads to the diversification of products. With more emphasis on social features and rock-bottom prices, Taobao’s recent moves are widely translated as a measure to fend off the intensifying competition from Pinduoduo, China’s upstart social e-commerce company. On top of that, users can collect extra coupons by click on the red envelope button in the app. Most of the items are priced between RMB 5 to RMB 30. The app covers a variety of popular categories that include clothes, baby and maternal care, cosmetics, and home appliances. Shortly after the launch of family account feature to go after the senior citizens’ market, Alibaba’s online marketplace Taobao recently launched a dedicated app named Taobao Tejia (淘宝特价meaning Taobao Discounts) to target China’s lower-end users who are more price-sensitive, local media is reporting.
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